The Impact of Tourism Experience Co-creation on The Attachment to The Egyptian Destination

In the last years, tourists want to plan their trips and co-create their experience, which starts when they are still in their home country and collect information, and continues when have returned back. Destinations have begun to involve tourists in designing their trips and creating their whole tourism experience. As effective link or relation between tourists and particular destinations can build strong connections with certain destinations, which may lead to destination attachment. Starting from these thoughts, the main aim of this paper is to investigate the relation between tourism experience co-creation and the attachment to the Egyptian destination. The research applied quantitative approach, a questionnaire was designed, and data was collected from 575 tourists visiting Hurghada and Sharm el Skeikh. Study results revealed that the Egyptian destination has succeeded in boosting the co-creation of tourism experience. The Egyptian destination has achieved a high level of destination attachment to their tourists. Also, results showed that there is a strong significant positive correlation between tourism experience co-creation and destination attachment. This study contributes to the Egyptian destination managers by providing the important aspects that improve the co-creation of tourism experience, and which of them can affect the degree of attachment to the Egyptian destination.