The Influence of Online Reviews on Egyptians’ Travel and Tourism Decisions

Document Type : Original Article

Author

Tourism Studies, Faculty of Tourism and Hotel Management, Helwan University, Cairo, Egypt

Abstract

Social media is playing an increasingly important role as an information source in tourism for tourists, who gather trustworthy information supporting the choice of destinations and services from peers, in particular, online reviews provide increasingly important sources of information in planning for travel and in tourism product purchases. The purpose of this paper is to study the impacts of online reviews on Egyptians’ travel and tourism decisions. The paper depends on an analytical approach with an empirical study based on a questionnaire survey for a random sample of Egyptians, to understand the level of influence and trustworthy of online reviews on holiday plans and search for information generally, and on destination or accommodation choice particularly.

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