{ Cognitive Personal Qualities Back Seated for P.R. Employees; Comparison Among Different Skills, A Case Study of Economy Hotels in Egypt}

Document Type : Original Article

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Hotel Management, faculty of tourism and hotel, Helwan University, Cairo, Egypt

Abstract

Abstract
The hotel industry is one of the world's oldest industries (Bovin, 2019, M. N. Chibili, 2019). Due to the fast expansion of the industry, skilled staff is a prerequisite for its success. This is especially true in African countries (Ernst & Young, 2018), where new hospitality projects are soring.
Public relations of a hotel have great importance in reflecting the good well to the public and the community (Kayoko, et al, 2017, Ronald D. S., 2020). The skills and personal traits of public relations staff both, are crucial, therefore, to ensure the perfect delivery of such a task the effect of personal traits on job performance is indisputable, to improve employees' job performance.
The main objective of this paper is to answer the question of whether personality traits on one side outweigh employees' skills on the other side. P.R. personnel of economy hotels in Cairo constitute the sample of this research together with P.R. managers and hotel guests.

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