Resending Manuscript ID IJAF-2403-1077

Document Type : Original Article

Author

Tourism Studies, Faculty of tourism helwan university, Cairo Egypt

Abstract

This study investigates the recovery of events tourism in Egypt following the COVID-19 pandemic, emphasizing its critical role in the post-crisis landscape. Through a comprehensive literature review on crisis management and its implications for the Events tourism industry, the research underscores the necessity of enhancing resilience and preparedness for future disruptions. The primary objective is to develop and redesign recovery strategies for Egypt's events sector, leveraging post-crisis opportunities for long-term success.
Employing an inductive approach, the study conducts qualitative analysis via semi-structured interviews with 20 event professionals and experts from the Ministry of Tourism and Antiquities, events companies and the Egyptian Tourism Authority (ETA). The findings reveal the potential for doubling the sector's growth to offset pandemic-related losses and the repercussions of the Russian-Ukrainian crisis. The research highlights the imperative for collaborative efforts between the government and stakeholders to support the events industry, thereby fostering sustainable recovery and future resilience. These insights hold significant implications for policy formulation and industry practices, aiming to enhance the resilience and prosperity of Egypt's events tourism industry in the face of future challenges.

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