Corporate Meeting Delegates’ Perception on Venue Selection Attributes: Empirical Evidence from Five-star Hotels in Egypt

Document Type : Original Article

Authors

The Faculty of Tourism and Hotel Management, Helwan University, Egypt

Abstract

The main purpose of this study is to determine the attributes that corporate delegates consider important in hotel selection for meetings. This study employed a self-administered questionnaire as the data-gathering instrument. A composite list of 75 selection attributes was developed and included in the questionnaire. A sample of six out of 38 five-star hotels in Greater Cairo, Egypt was chosen for this study using convenience sampling. A total of 400 questionnaires were randomly hand distributed to corporate meeting delegates across all six hotels, whereas 286 usable questionnaires were personally retrieved, representing a return rate of 71.5%.The data were analysed using Mann-Whitney test, Kruskal-Wallis test, exploratory factor analysis using SPSS, and confirmatory factor analysis using AMOS. Based on the study findings, 57 attributes out of 75 were found to be important for meeting delegates in the selection of hotels as venues. In a more focused analysis, 29 attributes out of the 57 were discovered to be of top importance, 17 attributes of medium importance, and 11 attributes of low importance. The current study contributes to the limited literature in the field of corporate meeting delegates’ requirements in hotel selection. As a consequence, this study has significant theoretical and practical implications.

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